Case Study: Louis Dow Studio
1. Project Overview
Client/Project Name: Louis Dow Studio
Objective: Design a seamless and visually engaging website for selling artwork online.
Role: UX Designer / UI Designer
Tools Used: Figma, Adobe Illustrator, Photoshop, WordPress, Google Analytics, Hotjar
2. Research & Discovery
Target Audience Personas
A. The Art Collector
• Background: A passionate art enthusiast who seeks unique and limited-edition pieces.
• Goals: Invest in high-quality artwork that appreciates in value and supports emerging artists.
• Pain Points: Difficulty verifying authenticity and limited access to exclusive collections.
• Needs: Detailed descriptions, artist background, and a smooth purchasing process.
B. The Casual Buyer
• Background: A young professional or home decorator looking for affordable prints and decor.
• Goals: Find stylish and accessible artwork to personalize their space.
• Pain Points: Overwhelming choices, unclear pricing, and uncertainty about quality.
• Needs: Easy browsing, clear pricing, and visual previews of how the artwork fits in a room.
C. The Interior Designer
• Background: A professional designer sourcing art for residential or commercial projects.
• Goals: Curate a cohesive collection that fits a specific aesthetic or theme.
• Pain Points: Difficulty finding artwork with the right dimensions, color schemes, or licensing terms.
• Needs: Advanced filtering options, high-resolution images, and bulk purchasing options.
Competitive Analysis
• Reviewed top artist websites and e-commerce platforms
• Noted best practices: minimalistic design, large visuals, easy checkout
Key Insights
• Users want large, high-quality images with zoom functionality
• A simple navigation system with clear categories improves the buying experience
• Mobile-friendly design is crucial (many users browse on smartphones)
3. Information Architecture & Wireframing
4. UI & Visual Design
Brand Identity
• Used a neutral color palette to make artwork stand out
• Selected modern typography for an elegant feel
High-Fidelity Mockups
• Designed image-first layouts to prioritize artwork
• Added hover effects for interactive engagement
5. Prototyping & Usability Testing
Interactive Prototype
• Built a clickable prototype in Figma
• Included shopping cart interactions
User Testing Results
• Users appreciated the clean layout and easy filtering system
• Some requested more payment options (PayPal, Apple Pay, etc.)
• Adjusted button placements for smoother checkout
6. Development & Launch
Implementation
• Developed using WordPress for an easy-to-maintain storefront
• Optimized images for fast loading speeds
Launch & Iteration
• Monitored site analytics (Google Analytics, Hotjar)
• Collected feedback for continuous improvement
7. Results & Takeaways
Increased engagement – Bounce rate dropped by 30%
Higher conversion rate – More users completed checkout
Positive user feedback – Easier browsing and purchasing experience
Next Steps:
• Explore AR/VR previews for a more immersive art-buying experience
• Implement email marketing for repeat customers
Additional UX Samples
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