User Experience Design

Case Study: Louis Dow Studio

1. Project Overview

Client/Project Name: Louis Dow Studio

Objective: Design a seamless and visually engaging website for selling artwork online.

Role: UX Designer / UI Designer

Tools Used: Figma, Adobe Illustrator, Photoshop, WordPress, Google Analytics, Hotjar

2. Research & Discovery

Target Audience Personas

A. The Art Collector

Background: A passionate art enthusiast who seeks unique and limited-edition pieces.

Goals: Invest in high-quality artwork that appreciates in value and supports emerging artists.

Pain Points: Difficulty verifying authenticity and limited access to exclusive collections.

Needs: Detailed descriptions, artist background, and a smooth purchasing process.

B. The Casual Buyer

Background: A young professional or home decorator looking for affordable prints and decor.

Goals: Find stylish and accessible artwork to personalize their space.

Pain Points: Overwhelming choices, unclear pricing, and uncertainty about quality.

Needs: Easy browsing, clear pricing, and visual previews of how the artwork fits in a room.

C. The Interior Designer

Background: A professional designer sourcing art for residential or commercial projects.

Goals: Curate a cohesive collection that fits a specific aesthetic or theme.

Pain Points: Difficulty finding artwork with the right dimensions, color schemes, or licensing terms.

Needs: Advanced filtering options, high-resolution images, and bulk purchasing options.

Competitive Analysis

• Reviewed top artist websites and e-commerce platforms

• Noted best practices: minimalistic design, large visuals, easy checkout

Key Insights

• Users want large, high-quality images with zoom functionality

• A simple navigation system with clear categories improves the buying experience

Mobile-friendly design is crucial (many users browse on smartphones)

3. Information Architecture & Wireframing

4. UI & Visual Design

Brand Identity

• Used a neutral color palette to make artwork stand out

• Selected modern typography for an elegant feel

High-Fidelity Mockups

• Designed image-first layouts to prioritize artwork

• Added hover effects for interactive engagement

5. Prototyping & Usability Testing

Interactive Prototype

• Built a clickable prototype in Figma

• Included shopping cart interactions

User Testing Results

• Users appreciated the clean layout and easy filtering system

• Some requested more payment options (PayPal, Apple Pay, etc.)

• Adjusted button placements for smoother checkout

6. Development & Launch

Implementation

• Developed using WordPress for an easy-to-maintain storefront

• Optimized images for fast loading speeds

Launch & Iteration

• Monitored site analytics (Google Analytics, Hotjar)

• Collected feedback for continuous improvement

7. Results & Takeaways

Increased engagement – Bounce rate dropped by 30%

Higher conversion rate – More users completed checkout

Positive user feedback – Easier browsing and purchasing experience

Next Steps:

• Explore AR/VR previews for a more immersive art-buying experience

• Implement email marketing for repeat customers


Additional UX Samples


LargeUp


AutoNation


Parmenter Realty


Freeport Bahamas Container Airport

SHOPPING BAG 0